General Guidelines for the BMW Clubs Identity throughout the world.
Your BMW Club and it's image: noblesse oblige!
The BMW Club is a member of the International Council of BMW Clubs and thus officially recognised by BMW. It represents the BMW brand, and its public image must therefore be precisely in keeping with BMW principles.
Visual presentation of your club, especially your emblem, stationary, club magazine, pennants, label pins, adhesive labels and all the other items which indicate club membership, can be based extremely effectively on the BMW Club Corporate Identity. All the information and guidelines are available and downloadable on the website of the International Council of BMW Clubs.
Use of the BMW emblem and logo is permitted only to officially recognised BMW Clubs acting in accordance with their statutes and the principles stated here, which form pert of the internationally valid guidelines for use of BMW trademarks.